Case study · Membership platform

Aurras

A sound-therapy studio came to us with a website that flat-out wasn’t working — no sales, one-off products, no recurring revenue. We rebuilt the platform around memberships. Recurring sales grew by thousands.

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MemberPress + WordPresscustom membership features

$1,000s morein recurring sales

Aurras — sound baths and meditation for everyone

The setup

Aurras brings sound therapy — sound baths, meditation, ongoing programs — to Kansas City and a growing online audience. People don’t come once; they come back week after week.

The website didn’t know that. It sold one-off products through purchase paths that often didn’t work at all. Sales weren’t happening, nothing recurred, and every customer relationship ended at the receipt.

This was a rescue: fix what’s broken, then rebuild the model around what the business actually is — a membership. That’s where we came in.

The challenge

A broken store selling one-offs — when the business underneath was a membership.

A site that didn’t work. Broken purchase paths were losing sales before the business model was even the problem.
One-off everything. Single-purchase products meant no recurring revenue and no ongoing member relationship.
A fragmented experience. Programs, events, and products lived in pieces — nothing felt like one platform.
Events in two worlds. Public events for everyone, paid events for members only — the platform had to know the difference.

The solution

Rebuild the platform around memberships — then keep iterating as the model proved out.

Membership conversion. From one-off products to recurring memberships, with programs unlocked by an active membership.
Custom membership features. Built on MemberPress and extended with the custom functionality the model needed.
Events management, integrated. Public events alongside members-only paid events, managed in one place on the site.
Digital products. Once the membership core was stable, we set Aurras up to sell digital products too.
Pick-your-start-date memberships. A later iteration: custom MemberPress functionality so buyers choose the exact date their membership starts.

The results

Thousands more in recurring sales.

$1,000s

more in recurring revenue after the move from one-off products to memberships.

One platform

programs, events, memberships, and digital products in a single cohesive experience.

2 event tiers

public events alongside members-only paid events, integrated into the site.

Start any day

custom MemberPress feature lets buyers pick the exact date their membership begins.

From one-off sales to recurring revenue

The rebuild turned a broken storefront into a membership platform. Programs come with the membership, the experience hangs together, and revenue recurs instead of restarting at zero with every order — thousands more in recurring sales.

A platform that keeps evolving

Memberships were the start, not the end. We integrated events — public and members-only — set Aurras up to sell digital products, and kept building custom MemberPress functionality like start-date selection as the model matured.

Your turn

Still selling one-offs?

If your customers keep coming back but your revenue starts from zero every month, the model is the problem — not the audience. Let’s fix it.

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