Case study · Fintech

FairPlay AI

The fairness-as-a-service startup helps financial institutions reduce algorithmic bias. They needed a site that kept pace — a refresh, a clearer message, and a development partner who actually answers.

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Custom WordPressspeed-optimized, refreshed design

Seed → Series Abranding, site, and marketing support

The setup

FairPlay helps companies embed fairness into their automated decision-making and reduce algorithmic bias — AI-powered tools that bring greater equity to financial institutions and the families they serve.

Like most early-stage startups, they run lean and mean. The team brought in outside experts to carry the vision forward — but their development partner had gone quiet, without the resources to respond when FairPlay needed them.

They needed extra hands they could trust with real decisions, and they needed them quickly. That’s where we came in.

The challenge

A lean team stretched thin, a site that undersold the product, and a dev partner who’d stopped answering.

An unresponsive partner. The previous development firm couldn’t respond when needed — momentum stalled with every request.
An unclear message. Visitors couldn’t immediately understand what FairPlay offered or why it mattered.
No spare hands. A lean startup team needed trusted help that could make good decisions without hand-holding.
News with nowhere to live. Press and buzz kept arriving with no prominent home on the site.

The solution

Take what existed, extend it into a refreshed design — and become the reliable partner they were missing.

Custom WordPress build. We extended the previous firm’s work into an updated design — built custom and optimized for speed.
A clearer message. Visitors now understand what FairPlay does the moment they land, with the company’s news and press given a proper home.
ActiveCampaign consulting. Marketing-automation guidance to match the new site.
Ad creative. Production support for their paid advertising campaigns.
On-call reliability. Support and maintenance from a partner who has come through in every instance FairPlay has needed us.

The results

A partner from Seed to Series A.

Seed → A

branding, website, and marketing materials carried through both funding stages.

Custom WP

a purpose-built WordPress site, speed-optimized and easy to act on.

AC + ads

ActiveCampaign consulting and ad creative layered on top of development.

0 ghosting

responsive, communicative, and quick from idea to execution — their words, not ours.

A site that says what they do

The refresh gave FairPlay a fresh face and a clearer message — potential leads understand the offer as soon as they arrive, and the news and buzz the company earns finally has a home.

A bench they can call

Beyond the build, we’ve stepped in wherever needed: speed optimization, ActiveCampaign consulting, ad creative for paid campaigns, and ongoing support. FairPlay rests a little easier knowing the next request won’t go unanswered.

“Alex and the team at Digisavvy have been fantastic partners as we’ve moved our branding, website and marketing materials through the Seed stage and into Series A. They’ve helped us bring our brand to life!”

Kareem SalehFounder, FairPlay

Your turn

Need a partner who answers?

Startups don’t have time to chase their dev shop. If you need senior hands that move at your speed, we should talk.

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