Case study · E-commerce

Jacket Society

An independent LA clothing brand with great product, real sales, and a platform quietly bleeding both. We fixed the foundation, then wired the marketing to sell on autopilot — sales up 30% in months.

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E-commerce · Fashionindependent LA clothing brand, now Just Style LA
WooCommerce + ActiveCampaigncustom theme, Pantheon hosting
Jacket Society — independent LA fashion retail

The setup

Jacket Society — now Just Style LA — designs and sells jackets, blazers, scarves, and jewelry. Owner Nora Minassian is a content machine: thousands of words, hundreds of shoots, and an audience that actually opens her emails.

The store underneath her didn’t deserve her. Pages timed out, resources maxed, and every glitch was a sale lost and an afternoon burned. Nora and her husband Tim met Alex at a local website meetup and asked for a straight read on their platform.

The audit found two problems: a heavy site on underpowered hosting, and an email list working at a fraction of its potential. Both fixable.

The challenge

A store that timed out under its own success — and a 50%-open-rate email list nobody was monetizing.

  • Stop the timeouts. A resource-hungry theme on underpowered hosting was costing real sales.
  • Free the owners. Nora and Tim needed to run promotions and pages without a developer in the loop.
  • Cash the list. Open rates near 50% with no automation behind them — money on the table.
  • Keep it independent. A small brand’s budget, a small brand’s speed — without small ambitions.

The solution

Rebuild the foundation, then make the marketing automatic.

  • A ground-up custom theme. Lightweight and fast, with page-builder flexibility for sales landing pages.
  • Pantheon hosting. Right-sized, managed, and done with timeouts.
  • MailChimp → ActiveCampaign. Behavior tags drive the automations: loyalty discounts for high-value customers, re-engagement for the quiet ones.
  • Abandoned carts, recovered. The easiest revenue in e-commerce, finally switched on.
The results

Automated. Then it sold.

+30%

sales within a few months of the rebuild and automation work.

~50%

average email open rates — now actually monetized.

3–4 / wk

the tested email sweet spot — every send produced sales.

Carts back

abandoned-cart recovery and loyalty automations running on autopilot.

Marketing on autopilot

Behavior tags fire the automations: loyal customers get rewarded, drifting subscribers get re-engaged, and the truly gone get unsubscribed — keeping the list healthy and the open rates honest. Every email earns its keep.

Owners back in charge

Nora ships seasonal sale pages herself with a lightweight page builder, the homepage changes when the inventory does, and the platform finally keeps up with the content engine that drives it.

Your turn

Leaving sales on the table?

Jacket Society’s list was already worth 30% more revenue — it just needed wiring. Let’s find out what your platform is sitting on.

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